Mooch Productions Presents

THE
DOWNLINE

Shedding Light on the Illusive World of Multi-Level Marketing

Four people. One MLM startup. $1,000 each. What could go wrong?

The American Dream,
One Downline at a Time

In 2006, four strangers each put down $1,000 to join Agel — a brand new multi-level marketing startup out of Provo, Utah. Over 18 months, cameras followed them across the USA and Japan as they chased the promise of residual income, financial freedom, and the entrepreneurial dream.

Shot from 137 hours of footage, The Downline traces the roots of network marketing and delivers a balanced, often funny, sometimes heartbreaking look at the people who bet everything on the business others call a pyramid scheme.

Featuring tongue-in-cheek animation by illustrator Scott Jarrard that breaks down the mechanics of MLM — and an original soundtrack by Chad Gracey and Patrick Dahlheimer of the band Live.

7.9 /10
View on IMDb →
Directed by Eric Martinis & Jason Allred
Year 2007
Genre Documentary
Premiered Park City Film Music Festival
Music Chad Gracey & Patrick Dahlheimer (Live)

Meet the Four Who Took the Leap

Dan Schlager

The Rookie

A young Texan with a physical education degree, big dreams of a California home, and a Range Rover on his vision board.

Tia Bunker

The Mother

A Utah mom who sets her sights on an unlikely new frontier — developing the Russian market from her living room.

David & Ann Feinstein

The Professionals

A Pennsylvania power couple who've done this before — and made it to "Diamond Director" status. Can they do it again?

Hank Hutcherson

The Businessman

A Texas millionaire looking for his next project and another stream of residual income. He's got the cash — but has he got the hustle?

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